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Wetpaint Wiki Community for “Luke and Noah” Fans Ignites National Media Storm

Posted by Kevin on March 5th, 2008 comments No Comments

Those who love the daytime soap opera As the World Turns have been upset recently about the tepid portrayal of their favorite daytime couple, Luke Snyder and Noah Mayer. Luke and Noah made a splash over six months ago when they shared an onscreen kiss. Since that fateful afternoon, the characters haven’t shown any affection warmer than a hug.

The less-than-balanced representation and development of a same-sex relationship on the daytime drama has some of the more passionate viewers of the show more than a little upset. Already having a wiki community dedicated to documenting Luke and Noah’s budding relationship, a group of fans decided to air their gripe to get the attention of CBS executives. They launched their own very successful media blitz to campaign for a more serious portrayal of Luke and Noah’s relationship. Their campaign of equality has been covered in media outlets ranging from the Boston Globe to NPR — and news of it even made it into the international press. Site co-creator Natalie shared her excitement with us, saying, “I’m completely honored, and wonderfully surprised by the impact of our efforts. What our Luke and Noah fanbase has done so far has been amazing. Having Wetpaint on our side, ready and willing to help, is astonishing.”

This is not the first time we’ve seen a Wetpaint wiki-centered campaign used to convince network decision-makers to listen to their loyal viewership. The CBS series Jericho was in part saved from cancellation by its passionate viewers through a similar online campaign through the official Jericho Wetpaint Wiki. Wikis foster and unite online community and communities generate people-powered change.

To read up on the media coverage surrounding the Luke and Noah fans’ campaign, head on over to the wiki. Congratulations, “Nuke” fans, on the success of your efforts! It just goes to show that Wetpaint Wikis really do have “people power.”

Keyword Tags: New Media, User Experience, User Generated Content, General, Wikis, Wetpaint

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freshcoats is a blog about Wetpaint, collaboration, technology, random acts of higher beings, and other stuff that’s always relevant to something, somewhere. But no matter what, it's always fun and always written by the folks at Wetpaint. Authors so far include Ben Elowitz, Kevin Flaherty, Michael Bolognio, Troy Morris, and more to come.

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